The Big Miss

According to advertisers, do people over 50 even exist in the United States?  USAfact.org reports that between 2010 and 2022, the share of the 50+ population in the US grew from 22.2% to 36.2%.  This data was released by usafact.org recently, along with other demographic information.  It is fascinating that advertisers in general have no interest in this group of 120 million people generally with money to spend.  What about their tastes, interests, entertainment and locations?  They are on social, and the internet and have serious interests?  Corporate decision-makers are stuck looking at their own reflections and leaving money on the table and its their loss.


Coding with Tony

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